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Research papers

Motivation research applied to political attitudes (French)

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959
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Citation

Lindon, D. (1959a, June 15). Motivation research applied to political attitudes (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivation-research-applied-to-political-attitudes-french-


Research papers

A new concept of marketing (French)

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bartolo Mardessich
June 15, 1959
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Citation

Mardessich, B. (1959a, June 15). A new concept of marketing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-concept-of-marketing-french-


Research papers

Some implications of a recent study of the comprehension of television programmes (French)

I should like first to mention a few provisional findings from some studies of the impact of particular television programmes on which I have been engaged in Oxford over the last four years, and then to consider their implications when it comes to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Joseph Trenaman
June 15, 1959
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Citation

Trenaman, J. (1959a, June 15). Some implications of a recent study of the comprehension of television programmes (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-implications-of-a-recent-study-of-the-comprehension-of-television-programmes-french-


Research papers

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research papers

Measuring the impact of television programmes (French)

Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
June 15, 1959
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Citation

Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes-french-


Research papers

Market research as a tool for prognosis (French)

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van de Meer
June 15, 1959
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Citation

van de Meer, B. (1959a, June 15). Market research as a tool for prognosis (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis-french-


Research papers

The co-ordination of international research (French)

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959
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Citation

Adler, M. K. (1959a, June 15). The co-ordination of international research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-the-co-ordination-of-international-research-french-


Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
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Citation

Celier, C. (1959a, June 15). Research in Africa (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-africa-french-


Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
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Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-french-